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Professional Practice / Branding
For our professional practice brief we had to find a real client for our course, and I was able to work with an Elton John Tribute Act to streamline and refine their branding. Getting gigs wasn’t an issue for my client, so the aim of the brand refresh was to give it a professional touch and really sell the fact he was a very experienced tribute act. I achieved this by simplifying a lot of his brand, and drawing inspiration from Elton Johns album covers for typography and colour.